love, actually.
Dating people,
not profiles.
actually builds your dating profile out of the moments you actually live — not the five photos you spent an hour choosing.
Invite-only while we’re small. Already have an account?
The usual
You shouldn’t have to audition for a date.
Everyone knows the routine. Everyone does it. And then you meet the person and spend the first twenty minutes finding out where they went.
- Pick your best five photos.
- Write something clever.
- Get the order right.
- Look interesting, but not like you’re trying.
- Pretend this is what you’re like all the time.
It’s a portfolio. Nobody falls for a portfolio.
The difference
You live your life. We build the profile.
Every day you get a handful of prompts. Answer one, answer two, or answer none — they’re gone at the end of the day and new ones turn up in the morning. It’s an invitation, not a streak.
What you give goes into a library only you can see. Nothing is posted, nothing is public, and you can delete any of it whenever you like. The app draws from that library when someone looks you up — and draws differently tomorrow.
Today’s prompts
Pick one.
Whichever you feel like. They’re gone at the end of the day.
Photo
The view from where you are standing
Song
A song you have had on repeat
Pick it, and say why if you like.
Voice note
Say hello
However it comes out. Nobody re-records this.
Words
What you do with a free Saturday
Photo
The most-used object in your house
Five real prompts, from the actual app.
The whole mechanic
Three things happen, and one of them isn’t yours.
01
Live your life
No posing, no planning, no good lighting required. Coffee, the dog, the train, someone’s birthday, the kitchen at midnight.
02
Share a moment
A photo, a sentence, a song, thirty seconds of your voice. Two a day, maximum. Skipping is a normal thing to do.
03
actually makes the profile
We choose the edit — today’s, anyway. Come back tomorrow and it’s a different handful of you.
The part people argue with
You don’t get to pick your best five.
Because your best five photos probably aren’t the five photos that tell someone who you are. They’re just the five where you looked good.
What you’d have picked
5 of 5
The same face, five times, at the same angle. Technically you. Not remotely what you’re like.
What actually happened this week
8 of 34
Not a photography competition — a week. You can delete any of it. You just can’t move one to the front and leave it there.
What someone else sees
A profile that keeps moving.
Today’s photo at the top, because it’s the most recent one you said you were in. Underneath, a few things pulled from everything you’ve ever shared.
The draw happens once a day and then holds still, so a profile isn’t a slot machine. There’s one look behind it, if you want it — and then that’s today’s Mila. Tomorrow is somebody slightly different.
Try the button.
Mila, 27 New here
Checked in today
A few things from Mila’s life
Chosen at random from 34 moments she’s shared.
What you do with a free Saturday
Cycle somewhere with no plan and find breakfast there.
A ping is Actually’s version of a like. Two of them make a match.
From moment to match
The thing that caught your eye is the thing you talk about.
You see a moment
Not a headline. A Tuesday.
Something about it is interesting
Usually the thing nobody would have chosen to lead with.
You ping. They ping back.
That’s a match. No queue, no ranking, no scoring.
And there’s already something to say
Because you both know what started it.
“That Sunday morning looks perfect.”
You actually meet
Which was the entire point.
What happens to your data
None of this is for sale.
There are no ads here, so there is nothing to target you with and no reason to collect more than the app needs to work. What you share doesn’t leave it: no data partners, nothing used to train anything, and no public version of you anywhere.
The sensitive things — sexuality, religion, politics, health — are only ever there because you chose to say them. Nothing is inferred from your photos, your name, or what you write, and leaving them blank is both the default and completely normal.
Nothing here is public
No web profile, no search results, nothing to link to. Only people you could actually be matched with see you at all — and only the handful of moments the app draws for them that day.
Encrypted underneath
Your email, your birthdate, your messages and everything you’ve said about yourself are encrypted in the database. A stolen copy of it reads as noise.
Delete means deleted
A photo, a voice note, an answer, or the whole account. It goes immediately, the underlying file goes with it, and it can never be shown to anyone again.
And it’s yours on request
Ask and you get a copy of everything we hold about you, conversations included.
The point
The point isn’t more matches.
It’s meeting someone you actually want to meet. There’s nothing here to optimise — no streaks, no boosts, no ranking, nothing that rewards being on your phone instead of out of the house.
Ready to date a person, not a profile?
Invite-only for now, while there are enough of us to make it worth opening.
love, actually.